It seems these days everyone is an SEO expert. What they don’t tell you is they’re self-proclaimed experts in SEO with very little technical background and no credentials to back them up. Trying to find a quality SEO expert (a true expert) is becoming a frustrating task for webmasters. It’s rare to come across a webmaster who’s employed the services of an SEO firm and didn’t get burned in one way or another. SEO experts promise the world and more often than not under-deliver. In order to save money and frustration, many webmasters have branched off and tried to apply SEO on their own. Are these webmasters heading down the wrong path or have they figured out that SEO isn’t as difficult as the SEO experts lead people to believe?
“Everyone.” RSS whispered. He motioned to the clones: “They are all marketing executives eager to dump every other kind of seo and ride my back into the RSS Feed golden sunset.
My site is about seo. I’ve been doing it since 1996 or thereabouts and have clients of many years standing. Halfway through last year, I started adding posters pages to it. It’s restful and unoressured compared with a lot of seo, plus I wanted to see how fast I could get unrelated pages indexed and where and with whom, plus unexpectedly I found that I enjoyed doing it, lots of reasons.
Search ads are targeted to a specific group of people- people who are searching for your products and services. So by throwing up ads to such people, you increase the probability of a possible conversion on your ads. But it also means that for verticals that are not very popular online, search might be low on volume.
With many search terms and engines, it’s always going to be possible for some keywords not to rank. Don’t get hung up on what search terms didn’t pop in the Top 30. Focus on your traffic growth and conversions.
SMM: Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social networks basically act as our traditional word-of- mouth. Here if one person likes your product he/she will share, like, tweet about it to his/her circle, thus growing your network to reach more people. In social media the brand can personally connect with its users in order to have an excellent customer service platform.
Don’t be overwhelmed by these things, but always be on the look out to make sure that you’re getting the best service possible. Good SEO companies can boost your site’s traffic without resorting to unethical practices, and keep up with changes in the industry.