Many independent professionals are using blogs to promote their services. Blogs are an excellent way to showcase your expertise. You can demonstrate your knowledge, style and even personality. You can answer questions from prospects. Most important, you can sell yourself subtly without appearing to brag.
Use original videos or pictures to make your content seem more interesting. Most online users prefer look at links with interesting pictures and videos. This is because pictures and videos can convey messages much more effectively. Some users don’t like to read article content, but instead they like simply looking at the photos or watching videos.
Many local clubs, community groups, and organizations have their own websites. Many of these are well established with good page rank and visits. If your site fits into a particular organization such as having a car website and their a car club they’ll probably be online blogs receptive to add a link on their site.
Integrate business trips with your vacations. You can consider expenses on a business trip to be tax write offs. When wanting to get out and visit somewhere look around for a place having a seminar about what you’re in business for. Business trips can be partially deducted from your tax debt.
Search engine optimization is a vital tool to increase the Internet visibility of your home business. SEO is great for owners of home businesses because it can help them be more visible online. Implementing effective SEO practices for your business can be done yourself, using one of the many helpful SEO websites, or you can hire a professional.
E-mail lists are great to allow customers to talk about your products and services. Yahoo groups offer this service free. Members can post comments and questions to you or each other and an e-mail is generated to all users. The group can be private, subject to approval, or public. You will want to see daily traffic and post frequently in the beginning to get things going. Eventually your customers will start talking to each other. These lists are a great tool and keep people active and coming back.
There are plenty of so-called experts online so beware. Once you’ve scratched out a basic plan, pay a professional a nominal fee to review your plan and help you in the right direction.