There is no question at all Social Media is the future of the internet. Its like reality TV was in the 90’s and early 2000’s. Like it or not it is here to stay and big time. Recently Facebook has just toppled Google as the number one site on the internet. This was unheard of and although of as little as a year ago. Who could ever topple the giant named Google?
Giving just those two tools away will tick some people off. Every time I write a newsletter some wise guy writes me an email or a DM and asks me what the flip I think I’m doing giving all that stuff away. I recently received an email advising me to keep such content in my private classes or events.
Start conversations. This is sort of tied in with #2. Don’t just blast statements out at your followers. Your ultimate goal in a social media campaign is to get people talking about you and your business. Just like in the offline world, an online discussion is a two (or more) way street. Don’t just shout at people. Ask questions, get your readers and followers to respond to your ideas and thoughts. Get your coworkers involved and have them help you in starting these online conversations.
These deep links, or links pointing to internal pages on your site or blog, help it gain authority in the search engines as well. All other things being equal between two identical websites, the one with more deep links will outrank the other. This also gives you more exposure in the search engine results, since your internal pages will begin ranking for specific relevant keyword phrases.
So everyone and their brothers are using Facebook and other social media platforms. Grandmothers are sharing pictures of grandchildren on Flickr. Auto dealerships are bringing the showroom to the customer’s home with videos of cars on YouTube. And the local coffee shop is “linked in” with a new coffee bean distributor with lower shipping costs. People are taking their lives and their money to these virtual worlds. Are you there to meet them?
But, you say, “I did contribute and it just stalled out!” Well if your interest rate on your savings account goes down, do you just quit? No, you keep on keeping on, knowing that in time you will still see growth and the interest rate will go up and compounding will still occur. This is a principle you understand for money growth in a savings account and this principle applies to your SoMee Social ONG growth as well.
Locate every competitor on your level (or within reasonable range) and create an “inner circle” of friends or business peers. These are people you can interview or be interviewed by, exchange links with, joint venture with, etc. Stop looking at them as competition, and start looking at how you can leverage each others’ position in the marketplace!
Are you effectively converting your social media marketing efforts into tangible results? If not, an expert can help align your social media with the rest of your marketing effectively. Talk to one to uncover ways social media can help you gain followers and grow your business.